#83: Emma McQueen: 92% of women owned businesses make less than $100K/year
"It's not what you make, it's what you take home"
Emma discusses her background in corporate and coaching, and how she works with clients to achieve their goals. She shares a case study of a client who tripled her revenue in six months. Emma also addresses common challenges in pricing beliefs and lead generation, and highlights the importance of credibility in coaching.
Takeaways
- Set a to-do list and prioritize three tasks per day to avoid overwhelm.
- Maintain brand voice and avoid using AI tools in content creation.
- Work with a coach who has credibility and a track record of achieving results.
- Focus on lead generation and sales to drive revenue growth. Emma McQueen primarily works with service-based businesses that have been operating for around two years.
- Her approach to business coaching includes a focus on financials and creating a 90-day plan.
- Having a plan and being patient are key to growing a business and avoiding overwhelm.
At a glance..
01:00 Handling Moments of High Growth and Stress
03:15 Prioritizing Self-Care and Outsourcing
04:25 Creating a To-Do List and Prioritizing Tasks
06:00 Outsourcing Content Creation
08:21 Maintaining Brand Voice and Avoiding AI Tools
13:25 Emma McQueen's Business Model
16:20 Working with Clients and a Case Study
20:15 Addressing Pricing Beliefs
21:55 Framework for Working with Clients
27:08 Lead Generation and Sales Challenges
29:08 Importance of Credibility in Coaching
Resources
Emma's Links:
About the Guest
Emma McQueen is a Melbourne-based executive, leadership and business coach, trained 15 years ago through the Institute of Executive Coaching and Leadership. Emma holds a Bachelor of Commerce and has 20+ years of experience in corporate and Not for Profit industries including 10 years in HR Director roles (so knows how to have a difficult conversation!)
She mainly works with women who want to up level within an organisation or who own their own business and she has the “emma club” which is the work she does with males within the leadership space.
Her first book was released in March 2020, GoGetter, her second book is due to be released in 2024. Emma has won multiple awards, most recently she came third in the B2B Service category with Ausmumpreneur and was a finalist for the Australian Women’s Small Business Awards for 2023.
